Last updated July 15, 2024
 

This privacy notice for Heart Hounds ('we', 'us', or 'our'), describes how and why we
might collect, store, use, and/or share ('process') your information when you use our
services ('Services'), such as when you:
 

Visit our website at hearthounds.co.uk, or any website of ours that links to this
privacy notice
 

Engage with us in other related ways, including any sales, marketing, or
events
 

Questions or concerns? Reading this privacy notice will help you understand your
privacy rights and choices. If you do not agree with our policies and practices, please
do not use our Services. If you still have any questions or concerns, please contact
us at privacy@hearthounds.co.uk.
 

SUMMARY OF KEY POINTS
This summary provides key points from our privacy notice, but you can find
out more details about any of these topics by clicking the link following each
key point or by using our table of contents below to find the section you are
looking for.
 

What personal information do we process? When you visit, use, or navigate our
Services, we may process personal information depending on how you interact with
us and the Services, the choices you make, and the products and features you use.
Learn more about personal information you disclose to us.
 

Do we process any sensitive personal information? We do not process sensitive
personal information.
 

Do we collect any information from third parties? We do not collect any
information from third parties.
 

How do we process your information? We process your information to provide,
improve, and administer our Services, communicate with you, for security and fraud
prevention, and to comply with law. We may also process your information for other
purposes with your consent. We process your information only when we have a valid
legal reason to do so. Learn more about how we process your information.
 

In what situations and with which parties do we share personal information?
We may share information in specific situations and with specific third parties. Learn
more about when and with whom we share your personal information.
 

What are your rights? Depending on where you are located geographically, the
applicable privacy law may mean you have certain rights regarding your personal
information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by
visiting hearthounds.co.uk/contact, or by contacting us. We will consider and act
upon any request in accordance with applicable data protection laws.
 

Want to learn more about what we do with any information we collect? Review the
privacy notice in full.

TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3.
WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONALINFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. DO WE COLLECT INFORMATION FROM MINORS?
8. WHAT ARE YOUR PRIVACY RIGHTS?
9. CONTROLS FOR DO-NOT-TRACK FEATURES
10. DO WE MAKE UPDATES TO THIS NOTICE?
11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECTFROM YOU?
 

1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short:
We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you
express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Personal Information Provided by You.
 

The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collectmay include the following:
phone numbers
email addresses
names
contact preferences
Sensitive Information.
We do not process sensitive information.
All personal information that you provide to us must be true, complete, and accurate,and you must notify us of any changes to such personal information.
 

2. HOW DO WE PROCESS YOUR INFORMATION?
In Short:
We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your personal information for a variety of reasons, depending onhow you interact with our Services, including:
To respond to user inquiries/offer support to users.
We may process yourinformation to respond to your inquiries and solve any potential issues youmight have with the requested service.
To save or protect an individual's vital interest.
We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.
 

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESSYOUR INFORMATION?
In Short:
We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e.
legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
Consent.
We may process your information if you have given us permission(i.e.
consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about
withdrawing your consent
.
Performance of a Contract.
We may process your personal information when we believe it is necessary to
fulfil
our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
Legal Obligations.
We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
Vital Interests.
We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
 

4. WHEN AND WITH WHOM DO WE SHARE YOURPERSONAL INFORMATION?
In Short:
We may share information in specific situations described in this section and/or with the following
third parties.
 

We may need to share your personal information in the following situations:
Business Transfers.
We may share or transfer your information in connectionwith, or during negotiations of, any merger, sale of company assets, financing,or acquisition of all or a portion of our business to another company.
When we use Google Maps Platform APIs.
We may share your information with certain Google Maps Platform APIs (e.g.
Google Maps API, Places API).

5. DO WE USE COOKIES AND OTHER TRACKINGTECHNOLOGIES?
In Short:
We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels)to gather information when you interact with our Services. Some online trackingtechnologies help us maintain the security of our Services
, prevent crashes, fix bugs,save your preferences, and assist with basic site functions.
We also permit third parties and service providers to use online tracking technologieson our Services for analytics and advertising, including to help manage and displayadvertisements, to tailor advertisements to your interests, or to send abandonedshopping cart reminders (depending on your communication preferences). The thirdparties and service providers use their technology to provide advertising aboutproducts and services tailored to your interests which may appear either on ourServices or on other websites.
Specific information about how we use such technologies and how you can refusecertain cookies is set out in our Cookie Notice
.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short:
We keep your information for as long as necessary to
fulfil
the purposesoutlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for thepurposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personalinformation, we will either delete or
anonymise
such information, or, if this is not possible (for example, because your personal information has been stored in backuparchives), then we will securely store your personal information and isolate it fromany further processing until deletion is possible.
7. DO WE COLLECT INFORMATION FROM MINORS?
In Short:
We do not knowingly collect data from or market to
children under 18 years of age
.
We do not knowingly collect, solicit data from, or market to children under 18 years ofage, nor do we knowingly sell such personal information. By using the Services, yourepresent that you are at least 18 or that you are the parent or guardian of such aminor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such datafrom our records. If you become aware of any data we may have collected from children under age 18, please contact us at
privacy@hearthounds.co.uk
.
8. WHAT ARE YOUR PRIVACY RIGHTS?
In Short:
In
some regions, such as
the European Economic Area (EEA), United Kingdom (UK), and Switzerland
, you have rights that allow you greater access to and control over your personal information.
You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.
In some regions (like
the EEA, UK, and Switzerland
), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii)to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of yourpersonal information. You can make such a request by contacting us by using thecontact details provided in the section
'
HOW CAN YOU CONTACT US ABOUT THISNOTICE?
'
Email privacy@hearthounds.co.uk

We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your
Member Statedata protection authority
or UK data protection authority
.
If you are located in Switzerland, you may contact the
Federal Data Protection andInformation Commissioner
.
Withdrawing your consent:
If we are relying on your consent to process yourpersonal information,
you have the right to withdraw your consent at any time. Youcan withdraw your consent at any time by contacting us by using the contact detailsprovided in the section
'
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
'
However, please note that this will not affect the lawfulness of the processing beforeits withdrawal nor,
will it affect the processing of your personal information conductedin reliance on lawful processing grounds other than consent.
Cookies and similar technologies:
Most Web browsers are set to accept cookiesby default. If you prefer, you can usually choose to set your browser to removecookies and to reject cookies. If you choose to remove cookies or reject cookies, thiscould affect certain features or services of our Services.
If you have questions or comments about your privacy rights, you may email us at
privacy@hearthounds.co.uk
.
9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applicationsinclude a Do-Not-Track (
'DNT'
) feature or setting you can activate to signal yourprivacy preference not to have data about your online browsing activities monitoredand collected. At this stage, no uniform technology standard for
recognising
andimplementing DNT signals has been
finalised
. As such, we do not currently respondto DNT browser signals or any other mechanism that automatically communicatesyour choice not to be tracked online. If a standard for online tracking is adopted thatwe must follow in the future, we will inform you about that practice in a revisedversion of this privacy notice.
10. DO WE MAKE UPDATES TO THIS NOTICE?
In Short:
Yes, we will update this notice as necessary to stay compliant with relevantlaws.
We may update this privacy notice from time to time. The updated version will beindicated by an updated
'Revised'
date at the top of this privacy notice. If we makematerial changes to this privacy notice, we may notify you either by prominentlyposting a notice of such changes or by directly sending you a notification. Weencourage you to review this privacy notice frequently to be informed of how we areprotecting your information.
11. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
If you have questions or comments about this notice, you may
email us at
privacy@hearthounds.co.uk
__________
__________
12. HOW CAN YOU REVIEW, UPDATE, OR DELETE THEDATA WE COLLECT FROM YOU?
Based on the applicable laws of your country
, you may
have the right to requestaccess to the personal information we collect from you, details about how we haveprocessed it, correct inaccuracies, or delete your personal information. You may alsohave the right to withdraw your consent to our processing of your personalinformation. These rights may be limited in some circumstances by applicable law. Torequest to review, update, or delete your personal information, please
visit:
hearthounds.co.uk/contact
.

.